Maximizing Your ROI: To Furnish or Not to Furnish?

Maximizing Your ROI: To Furnish or Not to Furnish?

A Strategic Guide for Property Owners

When preparing your property for the long-term rental market, the decision to leave it "fully furnished" is more than a matter of convenience—it is a major business decision. While it may seem like a way to add value, for most long-term investors, unfurnished properties offer higher stability and lower overhead.


The Hidden Costs of Furnished Rentals

While furnished homes can command a premium, they often come with "invisible" expenses that eat into your profit margins:

  • Limited Tenant Pool: 80% of long-term renters have their own furniture. Requiring them to use yours often leads to longer vacancy periods.

  • The Maintenance Trap: As a landlord, you are responsible for the "useful life" of every item. If a chair breaks or a rug stains, you are on the hook for immediate repair or replacement.

  • Higher Turnover: Furnished renters are often "in transition." This leads to shorter lease terms and higher costs for cleaning, marketing, and re-leasing.

  • Liability & Disputes: Inventorying hundreds of household items leads to complex move-out inspections and is the leading cause of security deposit friction.


The Benefits of Going Unfurnished

Transitioning to a standard lease often results in a more "passive" and profitable investment:

  • Higher Quality Tenants: Tenants with their own furniture are generally more "settled" and likely to sign multi-year leases.

  • Reduced Wear and Tear: Without the constant cycle of moving smaller furniture items in and out, your walls, floors, and doorframes stay in better condition.

  • Simplified Management: Your liability is limited to the structure and major appliances, significantly reducing "nuisance" maintenance calls.


Better Alternatives for Your Assets

If you currently have a furnished home, consider these high-return strategies instead:

  1. Stage & Sell: Use your furniture for high-end marketing photos to attract a tenant, then clear the home for a clean move-in.

  2. Strategic Liquidation: Sell the furniture and reinvest the cash into permanent property upgrades (like flooring or lighting) that increase the actual property value.

  3. The "Key Pieces" Only Model: Leave only built-ins or heavy outdoor items that add value without creating a maintenance liability.


Let Us Handle the Details

As your property management partner, our goal is to minimize your stress and maximize your net income. We provide:

  • Comprehensive Market Analysis to price your home competitively.

  • Vigorously Vetted Tenants looking for long-term stability.

  • Expert Guidance on how to prep your home for the highest possible return.


Contact us today for a free rental price analysis! 

PMI Milestone

contact@pmimilestone.com

240-835-0495

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